Marketing Manager

at VinAI (View all jobs)

Hanoi, HCM

VinAI Research is a leading research lab with offices in Hanoi and Ho Chi Minh City, Vietnam. Funded by Vin Group, the largest enterprise in Vietnam by capitalization, our mission is to conduct high-impact research that pushes the knowledge frontier in AI and to accelerate applications of AI in Vietnam, the Asia Pacific region, and beyond.

VinAI is the first AI research organization in Vietnam created with an exclusive focus on top-tier research, publications, and the leader in AI innovation. The Institute enjoys a world-class research facility, including ample access to data platform, computing infrastructure, GPUs and lifestyles. We have an active network of research collaboration with world-class research labs and most brilliant minds all around the world. The current research areas include, but not limited to, machine learning, deep learning, computer vision, natural language technologies, reinforcement learning, and autonomous systems.

Objectives of this role

  • Develop market-specific strategies and activation plan in accordance with Local and Global Marketing roadmap, and control over progress, budget, efficiency, and quality
  • Coordinate information between markets, product team, and leadership team
  • Perform day-to-day marketing implementation and operations of Market’s plan, including coordinating and
    supervising content production with the internal production team
  • Execute campaigns on multiple channels: PR/ media (in conjunction with PR team), Digital MKT(including
    social media), etc.
  • Manage KOL engagement, Expert and Community relationship building, Seeding into forum/community …
  • Promote partnership activities (Associations, Media partners, Awards)
  • Execute global/ market-specific online and offline events
  • Oversee paid advertising activities, SEO, SEM…
  • Manage updates and contents on website
  • Execute and manage brand materials on the trade (showroom), as well as Brand marketing activation to support sales
  • Provide weekly/monthly report on Market’s marketing activities to Local and Global marketing for report consolidation to Leadership team

Daily and Monthly Responsibilities

  • Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and consumer-facing communications, including print, digital, and video assets
  • Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensure the alignment of communications and messaging across all channels
  • Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide additional for sales activities.
  • Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
  • Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
  • Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing program, game plan and associated budget

Preferred Background and Mindset

  • Possess a start-up mindset and demonstrate ability in dealing with ambiguity of marketing operations.
  • 7 to 10 years of related experience in the automotive industry in either agency or side
  • Strong background of project management and marketing operations, with proven hands-on marketing
    experience dealing with multiple stakeholders, both internal and external.
  • Strong experience in integrated campaign execution across all marketing channels from digital, social media,
    paid media, mobile to offline and print
  • Highly skilled with leading a team of experts
  • Strong creative vision and thinking with an understanding of business objectives

Why you’ll love work here:

  • Opportunity to apply your knowledge and research skills to make real impact to the world.
  • Compensation is highly competitive and will consider the applicant’s current experience level
  • Work on challenging real-world problems.
  • Opportunity to continuously grow your knowledge and your leadership skills
  • Opportunity to contribute, interact, share and learn from exceptionally talented colleagues.
  • Chance to work with experienced ADAS/AD experts worldwide

Interested applicants are invited to send your application to